Brand Strategy · Crisis Management · Digital Campaigns

Turning a Brand Crisis Into a Comeback Story

How we rebuilt trust for a premium skincare brand after an influencer partnership disaster cost them 18% in sales

12 Weeks

Crisis to Recovery Timeline

65%

Sentiment Shift (Negative to Positive)

QAR 460K

Campaign Investment

THE CRISIS

When Your Brand Ambassador Becomes Your Biggest Liability

A premium skincare brand we'll call "GlowSkin Essentials" was riding high—until they weren't. An influencer partnership that seemed perfect on paper exploded into a public relations nightmare when the creator was exposed for promoting harmful beauty standards and spreading misinformation.

The fallout was brutal and immediate.

The Damage Report

18% sales drop in just 30 days

Viral backlash across TikTok with memes mocking the brand

Industry isolation as other influencers publicly distanced themselves

Tone-deaf initial response that made everything worse

Trust erosion among their core demographic of ethical consumers

This wasn't just about one bad partnership. It was about a brand that claimed to stand for authenticity and inclusivity being caught contradicting those values. In the age of social accountability, that's a death sentence—unless you act fast and act right.

THE AUTOPSY

Four Critical Mistakes That Amplified the Crisis

When Fifteen Consult was brought in to assess the damage, we identified the exact points where GlowSkin lost control of the narrative.

Poor Influencer Vetting

No background checks on past controversies. Prioritized follower count over values alignment. No code of conduct or partnership standards in place.

Defensive Crisis Response

Generic PR statement with no accountability. "We stand by our partners" language that felt evasive. Zero empathy for customers' concerns about harmful beauty standards.

Ignored Community Backlash

No engagement with critics on social media. Silence allowed echo chambers of negativity to dominate. Failed to humanize the brand with CEO response or transparency.

No Crisis Protocol

Slow reaction time let the crisis spiral. No pre-approved messaging for controversies. Internal teams paralyzed without clear leadership direction.

UI/UX design

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Development

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Branding

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